Mobile Web Design and SEO: Key Options for Small Business Branding

Posted by Sharla Allison On August 25, 2015 0 comments

Last April, Google shook up the Internet marketing landscape when they updated their search algorithms. The latest change saw the search engine start factoring in (the mobile adaptability of millions of) websites when determining a site’s search result ranking. The change was made in response to the growing number of web users using their tablet or smartphone as their primary web surfing device. In light of the change, business owners must now make sure their websites are mobile-friendly. Fortunately, business owners worried about how this update affects their small business branding have two excellent choices available to them when opting for mobile-friendly and SEO-friendly web design.

Physicians’ Small Business Branding Includes Safeguarding Reputation

Posted by Sharla Allison On August 19, 2015 0 comments

Physicians have undergone intensive schooling and training to be able to treat those who are sick. While efficiency and skills are paramount in their profession, so are ethics, sound values, and a good reputation. In fact, a negative image may be highly detrimental to a practitioner’s career. One aspect of small business branding, online reputation management (ORM) is meant to act as a shield against such problems. In an article for Physicians Practice, Dr. Michael Woo-Ming says that in this age of medical malpractice litigations, the last thing any practitioner wants is to have to rebuild their practice back up from nothing even when allegations are proven false. That’s why it’s worth an effort to enlist marketing and branding specialists like those at All Digital Branding.

Why Social Media Is Important to Medical Practices

Posted by Sharla Allison On August 3, 2015 0 comments
Social media plays a profound role in society as it gives people a voice to discuss virtually any topic they want. Platforms such as Facebook and Twitter facilitate people’s decision making, from planning a vacation in Mexico to finding local services for heating and air conditioning.

Medical practices can use social media to their advantage by engaging users in need of assistance or discussing preventative measures for certain ailments. Building and maintaining a solid social media presence in a place like Visalia, CA (with a population of over 100,000) can encourage more people to use your services in the future.

Building Trust

Social networking sites can help organizations build trust within their local communities. Social media provides a platform on which to engage potential clients and establish that trust. Put simply, people are vastly more inclined to utilize a brand that gets frequent stellar reviews on social networking sites.

Inspires Personal Interaction

For many users of social media websites, the experience of interacting with an organization is akin to a personalized experience. Instead of treating every client as just another statistic, providing a certain level of interactivity makes the user experience more connected and personal. This connectedness inspires confidence that your practice is more centered on the well-being of others and entices clients to use your services.


Local Marketing Unites You with Your Customers

Posted by Sharla Allison On July 14, 2015 0 comments
Not long ago, most big brands heavily focused on national and global marketing. Recently, however, more top brands are concentrating their efforts locally. These brands have found that in today's ever-evolving digital world, the ability to stay connected to customers and become part of their community is more important than just blasting audiences with non-relevant advertising.

In Visalia, there are thousands of businesses vying for the same customers. How can you ensure your company is the first one that Visalia residents think about when shopping around? Local branding and marketing are the keys to this strategy.

One of the best ways to show your business enjoys a strong reputation within the community is to highlight fresh, positive reviews from consumers. The Internet makes shopping around and comparing reviews easier than ever before, so to really make your company stand out, be sure to professionally and politely respond to both positive and negative reviews. This shows that you care about what your clients think and will go the extra mile to provide them a positive experience with your brand.

Finally, keep in mind that consistency is always a major factor when it comes to branding. Any type of content you put out there – product descriptions, social media pages, company description, logos, images, videos, and more – should, therefore, be aligned with your overall brand identity.

Small Business Branding: Strategies for Growing Your Market Reach

Posted by Sharla Allison On June 30, 2015 0 comments

If you have just set up a business, such as a dental office, you will have to devote significant time and resources to marketing to potential patients. Small business branding has to do with several aspects, chief among them brand recognition and credibility. Here are some online branding strategies worth considering. Sell a message If you try to push a hard sell through website content, potential customers may deem your website less credible than one that offers more balanced content. Instead, push a message that will attract customers. U2 front man Bono's Product Red and the HIV/ AIDs fundraising campaign is a good example of this. By expressing support of a worthy advocacy, i.e. children’s health, consumers get the sense they are also supporting a worthy cause and consequently form a positive impression of your brand.

Boosting a Cosmetic Surgery Practice’s Credentials

Posted by Sharla Allison On June 17, 2015 0 comments
Many people feel a tinge of insecurity about how their bodies look, and are perfectly willing to invest in certain cosmetic surgery treatments to improve themselves. The success of such a move, though, depends on the cosmetic surgery practitioners’ competence. If you’re a medical professional and you need work to market your image, you may need to talk it over with a reputable branding consultant in Visalia. 

Small Business Branding is Growing More and More Important Every Year

Posted by Sharla Allison On June 8, 2015 0 comments

"As technology continues to advance with each passing year, the need to implement a digital presence online for businesses is becoming even more important. Nowadays, less people are spending time perusing traditional phone books and are relying more on search engines to find local businesses. For example, thanks to the continued innovations in mobile technology, a person can find the perfect place to find an all-night sushi restaurant within 50 miles of his or her location. In this form of small business branding, the influence of the internet can directly impact sales and leads for your brick-and-mortar location. "

Small Business Branding Service Helps Businesses Target Local Market

Posted by Sharla Allison On June 6, 2015 0 comments

The common notion in the world of internet marketing is that the more customers you reach, the higher the possibility of getting site traffic and landing on top of search engine result pages. Although this is mostly true, a number of people forget that a small but assured target market can be more cost-effective. With more online users this year, it’s about time to shift your focus to local search engine optimization (SEO). Local SEO or local buzz, which internet marketing companies like All Digital Branding would be able to help you out with, is an online marketing process that optimizes websites to achieve better rankings in local search results. Online marketing companies typically provide small business branding service that ensures online visibility in other local listings other than Google Places, such as Bing Local and Facebook Places. With their help, local customers would be able to recognize your brand online and this could provide you with leads for potential profit.

Having a Positive Online Reputation for Physicians

Posted by Sharla Allison On June 1, 2015 0 comments

Search engines like Google, Yahoo and Bing have become primary resources for finding health information among people of all ages. According to a nationwide study conducted by the Pew Research Center’s Internet & American Life Project, 81% percent of adults search online for information, and 72% of these search online to answer health-related questions. Furthermore, 59% of the adults that search for health information also attempt to self-diagnose and even use the information to decide if they should already see a doctor.

Three SEO Tips You Need to Do Right Now

Posted by Sharla Allison On April 27, 2015 0 comments

Search engine optimization (SEO) has become an essential part of promoting a brand online. If properly applied, SEO can vastly improve your website’s ranking search engine results pages. This makes it easier for your customers to find you, and in turn, it can spell better profit for you. 

Still, the method is not without challenges—there are certain SEO standards you need to adhere to so that you will stay in search engines’ good graces and stand out from the innumerable websites that offer similar products and services as yours. Here’s what you need to do:

Produce quality content

There are many websites where you may post or submit your articles and press releases. If you know how to place keywords strategically in your content, partnering with these websites will greatly help with your SEO endeavors. Make sure that your articles are helpful, informative and most of all, high-quality. 

How to Protect Your Online Brand

Posted by Sharla Allison On March 28, 2015 0 comments

Ignoring your online reputation can be more costly than you think. Since most people now are likely to trust reviews that appear on the Internet, accusations and defamatory remarks can damage your brand’s image and cause you to lose potential and return sales, not to mention discouraging prospect human resources from applying. You may work hard building your brand’s positive reputation just to wake up one morning and see slanderous statements online made by someone who might not even have a face.

Small Business Branding Strategies Aid in Better Market Positioning

Posted by Sharla Allison On March 23, 2015 0 comments

Independent doctors running their own licensed practices are essentially small business operators. By the nature of their work, they need to focus on attending to their patients and render the best service possible while continuing to update their skills. However, they cannot escape the business side of things, and part of that effort is about marketing themselves as competent and caring professionals through efficient branding. Writing for Small Business Trends, Melissa Thompson said that branding is all the more important today with increased digital commerce. Some business experts claim that there are small-time operations that have successfully launched their business due to their own efforts to tweak their own branding. If you are a medical professional confident of parlaying your skills into a small business, but are not sure where to begin or how to create an impressive brand for your business, why not discuss your options with small business branding experts like All Digita

What Do Brand Specialists Do?

Posted by Sharla Allison On February 15, 2015 0 comments

A brand is more than just a creative sign; it is a representation of a company’s identity. Brand specialists help businesses engage customers and build profitable relationships with them by applying marketing and psychological principles. In order to create a successful brand, brand specialists conduct research and case studies to formulate a unique marketing strategy for a business.

To ensure that a brand has a competitive advantage, thorough research and evaluation are carried out by brand specialists. To this end, they gather detailed information regarding the product or service that a business wants to endorse to their target market. Such data will be used to ultimately define the brand’s personality.

The success of a brand is measured when it becomes a generic household name. Before that happens, however, a strategy should be made to help the business overcome brand challenges. It might require optimizing a website to create more traffic or doing a major identity overhaul.

Ultimately, brand specialists create a positive brand perception through different methods of marketing strategies, whether digital or traditional. They not only create opportunities for businesses to reach out to more clients, but also assist in sustaining relationships with them. If done right, consumers are more likely to recall, recognize, and engage with your brand.

Opening a Medical Clinic? You Need Effective Small Business Branding

Posted by Sharla Allison On February 13, 2015 0 comments

An aging population equates to one thing: greater demand for quality healthcare. Competition has grown strong, from the largest entities (i.e. hospital systems) to small private practices, with a letup nowhere near in sight. In addition, patients who seek the most capable experts available sometimes find it hard to discern their choices. That being said, the responsibility to be promote private practices falls into the hands of proprietors themselves. Fortunately, by using small business branding tactics wisely, such a task is perfectly possible.

Yes, Even Doctors Like You Need Effective Small Business Branding

Posted by Sharla Allison On January 20, 2015 0 comments

Before setting up your business for exposure online, first determine the services you want to promote and can offer to make you stand out from the competition. What makes your business different from others, in terms of your area of expertise, level of professionalism, and your experience? These are basic, but essential guidelines for an effective small business branding strategy—whether you’re in healthcare or in some other industries. It’s especially important for healthcare professionals to create an effective branding as people seek out consultations only with credible physicians or medical care providers near their area.

Yes, Small Business Branding Companies can Also Help Chiropractors!

Posted by Sharla Allison On January 6, 2015 0 comments

Regardless of what misconceptions they have about the technology, chiropractors and other medical professionals must be quick to adopt social media. A 2012 study from the PwC Health Research Institute showed that 33 percent of Americans use Facebook, Twitter, and YouTube to find medical information, specifically about symptoms, treatments, and health plans—a number which has undoubtedly grown larger since then. Luckily for chiropractors, companies that provide small business branding solutions, like All Digital Branding in California, can also lend their marketing expertise to any medical practice.

The Difference between Branding and Advertising

Posted by Sharla Allison On January 5, 2015 0 comments
Brand owners must understand that while advertising is important in building their brand, it is not the only way of doing so, and that there is a difference between advertising and branding. They must know where to spend their resources, but first need to differentiate the two.

It used to be that advertising agencies defined and controlled a brand’s message and the mediums it was broadcast through. Today, however, consumers are starting to pay more attention to social networks and niche online communities. This does not mean, however, that there is no more use for advertising.