Being Seen and Read about Online Helps Branding

Posted by Sharla Allison On December 8, 2014 0 comments

Nowadays, shoppers won’t know if your brand actually exists without a digital brand presence. Given the widespread use of digital media, it’s surprising that a lot of traditional marketers haven’t embraced the potential of an internet-driven marketing strategy.  Any branding consultant in Visalia will tell you how critical it is to be in control of your own branding and to create a total customer experience.

Content counts
Shoppers have only one goal in mind when they go online, and that is to find solutions. Research reveals that a typical buyer is 90% decided about what to purchase even before contacting a vendor.  Your content has to basically attract the customer, introduce your brand, make the sales pitch, and close the deal via your online channels, i.e. your website.

Small Business Branding Essentials Include Proper Mobile Optimization

Posted by Sharla Allison On November 11, 2014 0 comments

In looking at today’s so-called “Web Boom”, one can readily identify a rising trend: mobile web browsing. Gone are the days when people could only access the Internet from computers; nowadays, they could fulfill their web surfing needs on handheld devices like phones and tablets. Alongside this trend, transactions, like payments and purchases, are now also done on a wide scale basis through the Internet.

Making Your Practice Stand Out from Competition

Posted by Sharla Allison On November 5, 2014 0 comments

There’s no denying that dental care is vital to overall health. With so many dental practices in any given town or city, though, dentists may struggle to attract enough customers to keep their business afloat.

Hence, differentiating yourself from the pack becomes a vital aspect if you want to stay in the game. In other words, branding is key. To help you make a distinguishable and memorable brand, heed these tips:

Is Google’s ‘Pigeon’ an Affront to Small Business Branding Strategies?

Posted by Sharla Allison On October 13, 2014 0 comments

Overall, Pigeon didn’t turn out as challenging as Panda. This becomes more apparent if you have a service provider like All Digital Branding on board that specializes in internet marketing for local business. Such a provider keeps abreast of every algorithm update that keeps business owners at the edge of their seats. It’s also comforting to know that old solutions work for new problems.

Misspelled Brand Names and Other Strategies

Posted by Sharla Allison On October 10, 2014 0 comments

Some of the most popular brand names in America today can certainly make an English teacher cringe in embarrassment: care for some Froot Loops?

Some of these brand names are the results of actual, accidental grammar and spelling errors during their infancy. Instead of correcting them, however, managers decided to use them to their advantage. Many others were deliberately misspelled for marketing purposes (risking the ire of every English teacher). This technique is called sensational spelling, and it has worked for many brands.