Last April, Google shook up the Internet marketing landscape when they updated their search algorithms. The latest change saw the search engine start factoring in (the mobile adaptability of millions of) websites when determining a site’s search result ranking. The change was made in response to the growing number of web users using their tablet or smartphone as their primary web surfing device. In light of the change, business owners must now make sure their websites are mobile-friendly. Fortunately, business owners worried about how this update affects their small business branding have two excellent choices available to them when opting for mobile-friendly and SEO-friendly web design.
http://bit.ly/1WPs8mK
Physicians have undergone intensive schooling and training to be able to treat those who are sick. While efficiency and skills are paramount in their profession, so are ethics, sound values, and a good reputation. In fact, a negative image may be highly detrimental to a practitioner’s career. One aspect of small business branding, online reputation management (ORM) is meant to act as a shield against such problems. In an article for Physicians Practice, Dr. Michael Woo-Ming says that in this age of medical malpractice litigations, the last thing any practitioner wants is to have to rebuild their practice back up from nothing even when allegations are proven false. That’s why it’s worth an effort to enlist marketing and branding specialists like those at All Digital Branding.
http://alldigitalbranding.com/physicians-small-business-branding-includes-safeguarding-reputation/
Social media plays a
profound role in society as it gives people a voice to discuss virtually any
topic they want. Platforms such as Facebook and Twitter facilitate people’s
decision making, from planning a vacation in Mexico to finding local services
for heating and air conditioning.
Building Trust
Social networking sites can help organizations build trust within their local communities. Social media provides a platform on which to engage potential clients and establish that trust. Put simply, people are vastly more inclined to utilize a brand that gets frequent stellar reviews on social networking sites.
Inspires Personal Interaction
For many users of social media websites, the experience of interacting with an organization is akin to a personalized experience. Instead of treating every client as just another statistic, providing a certain level of interactivity makes the user experience more connected and personal. This connectedness inspires confidence that your practice is more centered on the well-being of others and entices clients to use your services.