Physicians have undergone intensive schooling and training to be able to treat those who are sick. While efficiency and skills are paramount in their profession, so are ethics, sound values, and a good reputation. In fact, a negative image may be highly detrimental to a practitioner’s career. One aspect of small business branding, online reputation management (ORM) is meant to act as a shield against such problems. In an article for Physicians Practice, Dr. Michael Woo-Ming says that in this age of medical malpractice litigations, the last thing any practitioner wants is to have to rebuild their practice back up from nothing even when allegations are proven false. That’s why it’s worth an effort to enlist marketing and branding specialists like those at All Digital Branding.
http://alldigitalbranding.com/physicians-small-business-branding-includes-safeguarding-reputation/