Social media plays a
profound role in society as it gives people a voice to discuss virtually any
topic they want. Platforms such as Facebook and Twitter facilitate people’s
decision making, from planning a vacation in Mexico to finding local services
for heating and air conditioning.
Building Trust
Social networking sites can help organizations build trust within their local communities. Social media provides a platform on which to engage potential clients and establish that trust. Put simply, people are vastly more inclined to utilize a brand that gets frequent stellar reviews on social networking sites.
Inspires Personal Interaction
For many users of social media websites, the experience of interacting with an organization is akin to a personalized experience. Instead of treating every client as just another statistic, providing a certain level of interactivity makes the user experience more connected and personal. This connectedness inspires confidence that your practice is more centered on the well-being of others and entices clients to use your services.
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