How to Protect Your Online Brand

Posted by Sharla Allison On March 28, 2015 0 comments

Ignoring your online reputation can be more costly than you think. Since most people now are likely to trust reviews that appear on the Internet, accusations and defamatory remarks can damage your brand’s image and cause you to lose potential and return sales, not to mention discouraging prospect human resources from applying. You may work hard building your brand’s positive reputation just to wake up one morning and see slanderous statements online made by someone who might not even have a face.

Small Business Branding Strategies Aid in Better Market Positioning

Posted by Sharla Allison On March 23, 2015 0 comments

Independent doctors running their own licensed practices are essentially small business operators. By the nature of their work, they need to focus on attending to their patients and render the best service possible while continuing to update their skills. However, they cannot escape the business side of things, and part of that effort is about marketing themselves as competent and caring professionals through efficient branding. Writing for Small Business Trends, Melissa Thompson said that branding is all the more important today with increased digital commerce. Some business experts claim that there are small-time operations that have successfully launched their business due to their own efforts to tweak their own branding. If you are a medical professional confident of parlaying your skills into a small business, but are not sure where to begin or how to create an impressive brand for your business, why not discuss your options with small business branding experts like All Digita