Is Google’s ‘Pigeon’ an Affront to Small Business Branding Strategies?

Posted by Sharla Allison On October 13, 2014 0 comments

Overall, Pigeon didn’t turn out as challenging as Panda. This becomes more apparent if you have a service provider like All Digital Branding on board that specializes in internet marketing for local business. Such a provider keeps abreast of every algorithm update that keeps business owners at the edge of their seats. It’s also comforting to know that old solutions work for new problems.

Misspelled Brand Names and Other Strategies

Posted by Sharla Allison On October 10, 2014 0 comments

Some of the most popular brand names in America today can certainly make an English teacher cringe in embarrassment: care for some Froot Loops?

Some of these brand names are the results of actual, accidental grammar and spelling errors during their infancy. Instead of correcting them, however, managers decided to use them to their advantage. Many others were deliberately misspelled for marketing purposes (risking the ire of every English teacher). This technique is called sensational spelling, and it has worked for many brands.