Having a Positive Online Reputation for Physicians

Posted by Sharla Allison On June 1, 2015 0 comments

Search engines like Google, Yahoo and Bing have become primary resources for finding health information among people of all ages. According to a nationwide study conducted by the Pew Research Center’s Internet & American Life Project, 81% percent of adults search online for information, and 72% of these search online to answer health-related questions. Furthermore, 59% of the adults that search for health information also attempt to self-diagnose and even use the information to decide if they should already see a doctor.
These results support the idea that primary care and specialist doctors would benefit from having a website, a blog, and a social media site. An online presence provides the opportunity for you to position yourself as an authority on topics related to your practice. This is a chance to build your brand and establish a closer connection with your website visitors, which can provide your company with a competitive advantage.

There are many websites that provide people with opportunities to review physicians and read other reviews. According to a research study conducted by the University of Michigan Health System, School of Public Health and Gerald R. Ford School of Public Policy, about two-thirds of people have knowledge of physician rating sites. Thus, monitoring your online reputation is important to ensuring the success of your business. Online branding agencies can help you protect yourself from defamatory statements made online about your name or your company.



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