Last April, Google shook up the Internet marketing landscape when they updated their search algorithms. The latest change saw the search engine start factoring in (the mobile adaptability of millions of) websites when determining a site’s search result ranking. The change was made in...
Physicians have undergone intensive schooling and training to be able to treat those who are sick. While efficiency and skills are paramount in their profession, so are ethics, sound values, and a good reputation. In fact, a negative image may be highly detrimental to a practitioner’s...
Social media plays a
profound role in society as it gives people a voice to discuss virtually any
topic they want. Platforms such as Facebook and Twitter facilitate people’s
decision making, from planning a vacation in Mexico to finding local services
for heating and air conditioning.
Medical practices can use
social media to their advantage by engaging users in need of assistance...
Not long ago, most big brands heavily focused on national
and global marketing. Recently, however, more top brands are concentrating their efforts locally. These brands have found that in today's ever-evolving digital world, the ability to stay connected to customers and become part of their community is more important than just blasting audiences with non-relevant advertising. In Visalia,...
If you have just set up a business, such as a dental office, you will have to devote significant time and resources to marketing to potential patients. Small business branding has to do with several aspects, chief among them brand recognition and credibility. Here are some online branding...
Many
people feel a tinge of insecurity about how their bodies look, and
are perfectly willing to invest in certain cosmetic surgery
treatments to improve themselves. The success of such a move, though,
depends on the cosmetic surgery practitioners’ competence. If
you’re a medical professional and you need work to market your
image, you may need to talk it over with a reputable branding
consultant...
"As technology continues to advance with each passing year, the need to implement a digital presence online for businesses is becoming even more important. Nowadays, less people are spending time perusing traditional phone books and are relying more on search engines to find local businesses....
The common notion in the world of internet marketing is that the more customers you reach, the higher the possibility of getting site traffic and landing on top of search engine result pages. Although this is mostly true, a number of people forget that a small but assured target market...
Search
engines like Google, Yahoo and Bing have become primary resources for finding
health information among people of all ages. According to a nationwide study
conducted by the Pew Research Center’s Internet & American Life Project, 81%
percent of adults search online for
information, and 72% of these search online to answer health-related
questions. Furthermore, 59% of the...
Search engine optimization (SEO)
has become an essential part of promoting a brand online. If properly applied,
SEO can vastly improve your website’s ranking search engine results pages. This
makes it easier for your customers to find you, and in turn, it can spell
better profit for you.
Still, the method is not without
challenges—there are certain SEO standards you need...
Ignoring your online reputation can be more costly than you think.
Since most people now are likely to trust reviews that appear on the Internet,
accusations and defamatory remarks can damage your brand’s image and cause you
to lose potential and return sales, not to mention discouraging prospect human
resources from applying. You may work hard building your brand’s positive
reputation...
Independent doctors running their own licensed practices are essentially small business operators. By the nature of their work, they need to focus on attending to their patients and render the best service possible while continuing to update their skills. However, they cannot escape the...
An aging population equates to one thing: greater demand for quality healthcare. Competition has grown strong, from the largest entities (i.e. hospital systems) to small private practices, with a letup nowhere near in sight. In addition, patients who seek the most capable experts available...
Before setting up your business for exposure online, first determine the services you want to promote and can offer to make you stand out from the competition. What makes your business different from others, in terms of your area of expertise, level of professionalism, and your experience?...
Regardless of what misconceptions they have about the technology, chiropractors and other medical professionals must be quick to adopt social media. A 2012 study from the PwC Health Research Institute showed that 33 percent of Americans use Facebook, Twitter, and YouTube to find medical...
Brand owners must understand that while advertising is
important in building their brand, it is not the only way of doing so, and that
there is a difference
between advertising and branding. They must know where to spend their
resources, but first need to differentiate the two.
It used to be that advertising agencies defined and
controlled a brand’s message and the mediums it was...