If you have just set up a business, such as a dental office, you will have to devote significant time and resources to marketing to potential patients. Small business branding has to do with several aspects, chief among them brand recognition and credibility. Here are some online branding...

Many people feel a tinge of insecurity about how their bodies look, and are perfectly willing to invest in certain cosmetic surgery treatments to improve themselves. The success of such a move, though, depends on the cosmetic surgery practitioners’ competence. If you’re a medical professional and you need work to market your image, you may need to talk it over with a reputable branding consultant...

"As technology continues to advance with each passing year, the need to implement a digital presence online for businesses is becoming even more important. Nowadays, less people are spending time perusing traditional phone books and are relying more on search engines to find local businesses....

The common notion in the world of internet marketing is that the more customers you reach, the higher the possibility of getting site traffic and landing on top of search engine result pages. Although this is mostly true, a number of people forget that a small but assured target market...

Search engines like Google, Yahoo and Bing have become primary resources for finding health information among people of all ages. According to a nationwide study conducted by the Pew Research Center’s Internet & American Life Project, 81% percent of adults search online for information, and 72% of these search online to answer health-related questions. Furthermore, 59% of the...