Before setting up your business for exposure online, first determine the services you want to promote and can offer to make you stand out from the competition. What makes your business different from others, in terms of your area of expertise, level of professionalism, and your experience?...
Regardless of what misconceptions they have about the technology, chiropractors and other medical professionals must be quick to adopt social media. A 2012 study from the PwC Health Research Institute showed that 33 percent of Americans use Facebook, Twitter, and YouTube to find medical...
Brand owners must understand that while advertising is
important in building their brand, it is not the only way of doing so, and that
there is a difference
between advertising and branding. They must know where to spend their
resources, but first need to differentiate the two.
It used to be that advertising agencies defined and
controlled a brand’s message and the mediums it was...