"As technology continues to advance with each passing year, the need to implement a digital presence online for businesses is becoming even more important. Nowadays, less people are spending time perusing traditional phone books and are relying more on search engines to find local businesses. For example, thanks to the continued innovations in mobile technology, a person can find the perfect place to find an all-night sushi restaurant within 50 miles of his or her location. In this form of small business branding, the influence of the internet can directly impact sales and leads for your brick-and-mortar location. "
http://alldigitalbranding.com/small-business-branding-is-growing-more-and-more-important-every-year/