Search
engines like Google, Yahoo and Bing have become primary resources for finding
health information among people of all ages. According to a nationwide study
conducted by the Pew Research Center’s Internet & American Life Project, 81%
percent of adults search online for
information, and 72% of these search online to answer health-related
questions. Furthermore, 59% of the adults that search for health information
also attempt to self-diagnose and even use the information to decide if they
should already see a doctor.
These results support the idea that primary care and specialist doctors would
benefit from having a website, a blog, and a social media site. An online
presence provides the opportunity for you to position yourself as an authority
on topics related to your practice. This is a chance to build your brand and establish
a closer connection with your website visitors, which can provide your company
with a competitive advantage.
There are many websites that provide people with opportunities to review
physicians and read other reviews. According to a research study conducted by
the University of Michigan Health System, School of Public Health and Gerald R.
Ford School of Public Policy, about two-thirds of people have knowledge of
physician rating sites. Thus, monitoring your online reputation is important to
ensuring the success of your business. Online branding agencies can help you
protect yourself from defamatory statements made online about your name or your
company.
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