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Making Your Practice Stand Out from Competition

Posted by Unknown On November 5, 2014 0 comments


There’s no denying that dental care is vital to overall health. With so many dental practices in any given town or city, though, dentists may struggle to attract enough customers to keep their business afloat.

Hence, differentiating yourself from the pack becomes a vital aspect if you want to stay in the game. In other words, branding is key. To help you make a distinguishable and memorable brand, heed these tips:

What Makes You Different?
The toughest question is often the simplest one: why should clients choose you instead of other dentists? Take a long, hard look at your practice and identify traits that really set you apart from others. For example, your unique selling point (USP) may be the fact that you provide painless service.

Embody Your Selling Point
Having figured out what makes you unique, the next step is to embody this characteristic in everything you do. If you promise to provide pain-free treatments, make sure that your practice has a relaxing atmosphere to it, for example. Even your logo should communicate this core message.

Spread the Word
Now that everything is in place, the final step is to get the word out about your pain-free service. One of the most cost-efficient ways of establishing your brand is through online marketing, since more and more people use the Internet as a directory for local healthcare providers.

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