Ignoring your online reputation can be more costly than you think.
Since most people now are likely to trust reviews that appear on the Internet,
accusations and defamatory remarks can damage your brand’s image and cause you
to lose potential and return sales, not to mention discouraging prospect human
resources from applying. You may work hard building your brand’s positive
reputation just to wake up one morning and see slanderous statements online
made by someone who might not even have a face.
It’s very easy to spread information nowadays that even a small
group of people who have a dispute against a company can use the Internet as
efficient leverage to magnify the damage to the brand. What’s more disturbing
is that reviews are often found in websites that rank high in the search engine
and have a massive pool of users who are very active at promoting or assailing
products they are using.
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