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Being Seen and Read about Online Helps Branding

Posted by Unknown On December 8, 2014 0 comments


Nowadays, shoppers won’t know if your brand actually exists without a digital brand presence. Given the widespread use of digital media, it’s surprising that a lot of traditional marketers haven’t embraced the potential of an internet-driven marketing strategy.  Any branding consultant in Visalia will tell you how critical it is to be in control of your own branding and to create a total customer experience.

Content counts
Shoppers have only one goal in mind when they go online, and that is to find solutions. Research reveals that a typical buyer is 90% decided about what to purchase even before contacting a vendor.  Your content has to basically attract the customer, introduce your brand, make the sales pitch, and close the deal via your online channels, i.e. your website.


Social networking
Get registered for free on as many social media channels as possible – Facebook, LinkedIn, Twitter, Instagram, YouTube, etc. before anyone else could create an account that would be associated with that of your brand. If you decide that you don’t want to be active on many social networks, select one or two and lead shoppers there.

Always be helpful
Once you decide which medium to use, create content that people will find interesting, relevant, or caring. This is key to developing a healthy relationship with your target audience.  Experts recommend a 3 to 1 ratio – for every 3 stimulating pieces of information, include 1 product or service promotion.  Anything more than that, and people aren’t likely to be as attentive.

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