Nowadays, shoppers won’t know if your brand
actually exists without a digital brand presence. Given the widespread use of
digital media, it’s surprising that a lot of traditional marketers haven’t
embraced the potential of an internet-driven marketing strategy. Any branding consultant in Visalia will tell
you how critical it is to be in control of your own branding and to create a
total customer experience.
Content counts
Shoppers have only one goal in mind when they go
online, and that is to find solutions. Research reveals that a typical buyer is
90% decided about what to purchase even before contacting a vendor. Your content has to basically attract the
customer, introduce your brand, make the sales pitch, and close the deal via
your online channels, i.e. your website.
Social networking
Get registered for free on as many social media
channels as possible – Facebook, LinkedIn, Twitter, Instagram, YouTube, etc. before
anyone else could create an account that would be associated with that of your
brand. If you decide that you don’t want to be active on many social networks,
select one or two and lead shoppers there.
Always be helpful
Once you decide which medium to use, create content
that people will find interesting, relevant, or caring. This is key to
developing a healthy relationship with your target audience. Experts recommend a 3 to 1 ratio – for every
3 stimulating pieces of information, include 1 product or service
promotion. Anything more than that, and
people aren’t likely to be as attentive.
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