Last April, Google shook up the Internet marketing landscape when they updated their search algorithms. The latest change saw the search engine start factoring in (the mobile adaptability of millions of) websites when determining a site’s search result ranking. The change was made in...

Physicians have undergone intensive schooling and training to be able to treat those who are sick. While efficiency and skills are paramount in their profession, so are ethics, sound values, and a good reputation. In fact, a negative image may be highly detrimental to a practitioner’s...

Social media plays a profound role in society as it gives people a voice to discuss virtually any topic they want. Platforms such as Facebook and Twitter facilitate people’s decision making, from planning a vacation in Mexico to finding local services for heating and air conditioning. Medical practices can use social media to their advantage by engaging users in need of assistance...

Not long ago, most big brands heavily focused on national and global marketing. Recently, however, more top brands are concentrating their efforts locally. These brands have found that in today's ever-evolving digital world, the ability to stay connected to customers and become part of their community is more important than just blasting audiences with non-relevant advertising. In Visalia,...

If you have just set up a business, such as a dental office, you will have to devote significant time and resources to marketing to potential patients. Small business branding has to do with several aspects, chief among them brand recognition and credibility. Here are some online branding...